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SEO and Education for Family Photographers

Learn from me! Let’s talk family photography, business and SEO

I’ve been doing this for quite a while, and I’ve learnt some things along the way, especially about growing a family photography business online. I was super naive when I started out and didn’t plug into resources and other photographers minds until much later into my career (although 15 years ago, there was admittedly less around). But whether you’re just starting out or refining your approach, you’ve probably realised that running a successful photography business involves WAY more than just taking pictures. SEO for family photographers is a game-changer, but so is understanding the business side of things.

I’ve been a working photographer for 15 years, specialising in family, newborn, and wedding photography. I’m a logically minded creative with a solid grasp on the ā€˜boring admin’ side of things. With a background in Communication Design, I even find the nitty-gritty parts like SEO, editing, and website strategy actually fun. But working with people? That’s my favourite part of the job, despite being an introvert! Plus I still have a life I want to live, three kids, and SO many books to read!

I believe that knowledge-sharing is one of our greatest assets in this industry. That’s why I offer SEO advice for family photographers, mentoring sessions, and website strategy guidance to help you build a business that works for you.

1:1 Mentoring

Sometimes you just need to talk it out with someone who gets it. My mentoring sessions are tailored to you, whether you’re stuck on pricing, navigating client communication, refining your workflow, or just need a sounding board.

Topics to talk to me about…

  • Setting up a photography business properly – contracts, ABN etc
  • Business tools – CRMs, gallery delivery
  • Photography gear – cameras, lenses, computers, software, fun extras
  • Client management – Client contact, emailing people, tricky situations
  • Photoshoots – Timelines, indoor/outdoor tips, getting reluctant clients on board,
    having a good time, managing big groups, composition and keeping creativity alive
  • Editing – tricky lighting, consistency, batching, AI tools
  • Positioning – your brand, how you show up
  • Online presence – social media, e-news
  • Websites – SEO for family photographers, copy, positioning and design
  • Forward thinking – embracing AI and new tech
  • Work/Life Balance – Parenting and work
  • Portfolio feedback
  • Being an introverted photographer
  • Support and Inspiration – How to find friends in this industry
  • Ethics – Running a more ethical business and thinking about photography’s
    place in society and it’s impact on the world

ā€œMentoring with Bec was like chatting to an old friend, like someone who just gets your business and how you want to do it, but will happily guide you towards things you can change in order to make it better. It was so refreshing to speak to someone that wasn’t just about making loads of money or being an ‘artist’ but has a realistic view on doing this as a job and serving our clients in a way that gives them exactly what they need and keeps them coming back. This can be a bit of a lonely job sometimes so it was great to feel like I had someone in my corner. Off to take action on my list now, thanks Bec!ā€

Heidi Talic Photography
a family of four and parents are teaching their kids how to play basketball in their backyard in Melbourne
a young boy sits on a macrame swing near his smiling parents on a back garden step during a family photography session
a photograph of a melbourne family - amy oliver photographer

1:1 Mentoring for family photographers

An open chat about whatever you like to do with your photography business. Perfect for photographers getting started in the industry or some motivation if you’re a bit stuck and need some new ideas.

Fill out a questionnaire so I can prepare for our conversation to help us make the most out of our time. Then we have a one hour video call recorded for your later reference.

$350 – One hour video call and optional add on follow up call $150.

OR $450 in person chat available weekday mornings 30min from 3138.

book a call

Website Review and SEO for family photographers

Website a little tired? Want some extra eyes before you do a refresh? Let me do a deep dive on your website. I’ll offer you recommendations, improvements and optimisation for your SEO.

  • Questionnaire to help me understand more about your business
  • Deep dive review of your website
  • A recorded zoom call to talk everything through and provided to you for later reference
  • Action items and tips to help move things forward
  • Two weeks follow-up support via email

$650 with additional optional follow-up call within 3 months once you’ve made changes $150.

review my website

Watch how I work with a family or newborn

Want to see how I work? Shadow me on a session with a follow-up discussion for any further questions.

Please enquire for availability.

$1200 – Watch me work – come along to a session with a family or newborn with a follow-up discussion so you can pick my brains further.

$550 – Optional add-on, watch how I cull, edit and deliver a session.

show me how

More eyes on your work and more photography bookings, the answer is SEO and AIO

When I finally gave SEO the attention it deserved, everything changed. I started making strategic tweaks to my website during a tricky personal year when I was stuck home with a sick kid and within three months, I was ranking #1 on Google for my target keywords and had my most profitable in business ever, and the biggest gift was that I finally wasn’t stressed relying on the hustle.

Now I help other photographers do the same. You can only get so far asking ChatGPT for SEO tips (I know this because a photographer friend told me she had decided to do this and was still shocked when I asked her about something crucial it hadn’t covered). The tech is techy, the jargon is jargony, and most advice is way too generic. I’ll help you sort your SEO without the overwhelm—and in a way that actually makes sense for photographers.

Up-level your website

ā€œI recently had the privilege of tapping Bec’s business brain and learning SEO from her. She has a way of making what is seemingly complex accessible and simple through her years of experience in the field – SEO no longer seems like a beast to avoid. Truly appreciate the ease of conversation and her honesty and advice throughout, no-fuss and down to earth which is perfect for me. Thanks Bec!ā€

Trish – Tea Lily Photography

ā€œI cannot recommend Bec highly enough! As someone who is a long time fan of Bec’s work I reached out for a mentoring session to help with my own photography career and it was well worth it. Bec was so lovely and open and gave such clear advice, and made all the information really accessible (which is what I need for my ADHD brain). It is clear that she really cares about supporting new photographers and gave really solid information about the business side of things which is hard to figure out on your own! If you are starting your own photography journey, talk to Bec. She’s got you.ā€

Alanna Penna Photography

It was the big intake of breath behind me when Rac It was the big intake of breath behind me when Rach was looking at this first scene of all her loves bundled together. šŸ˜ best
Hooray today I am 40! A sleep in, some good food ( Hooray today I am 40! A sleep in, some good food (@ilzacafe) and moderately cheerful children. Sunshine. And some peace doing things I love like reading and diving deep into over researching my bday Japan trip later the year. And then dinner with friends tonight. ā˜€ļø
Now booking for Autumn and Winter sessions. šŸ‚ Now booking for Autumn and Winter sessions. šŸ‚ 

Message for booking link or find out more at my website.

www.becmatheson.com
Just off the back run of a bunch of sessions this Just off the back run of a bunch of sessions this last week (yesterdays ā˜€ļø was glorious) and now time for a little break over Easter/School Hols, maybe I can catchup on life stuff. My six year old daughter is singing this song on repeat.
Here we are 15 years in and the first wedding I bo Here we are 15 years in and the first wedding I book for the following year is always a like: woah okay we’re still doing this next year then šŸ˜… but like how could I resist… they’re talking Lord of the Rings vibes. Sign me up. šŸ˜† 

If you’re getting married in 2027 - apparently I’m still doing wedding photography then. (And I’ll love it even if it’s not LOTR themed)
This is your reminder that a beautiful timeless ne This is your reminder that a beautiful timeless newborn portrait can happen in the middle of a lifestyle/documentary in-home newborn session. No client wardrobe, no posing bean bag, no strange props, no studio setting. In this case just her mum’s very cute vintage knit back from when she was a baby and held safely and comfortably in her parents arms. 

Shot with a plastic bag around my lens. Minimal fuss. As a toddler sister ate crackers behind me. Much easier for you as a parent than leaving your house. 

#melbournenewbornphotographer #melbournebabyphotographer #newbornlifestylephotography
Parents of @officialbluey fans (although let’s b Parents of @officialbluey fans (although let’s be honest we are all Bluey fans) Keep your eyeballs peeled for a new kids show It’s Andrew! Coming soon to @abckids in a few months time. My bro in law is the brain child behind it - I can’t wait to see!

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I acknowledge the Wurundjeri people of the Kulin Nation as the Traditional owners of the land on which I create.

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Bec Matheson - a woman smiling at camera she is leaning forward

Bec Matheson is a family photographer, newborn photographer and wedding photographer based in Melbourne, Australia.

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Images and text © 2026 Bec Matheson Photography

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  • About Bec
  • Newborn Photography
  • Family Photography
  • Wedding Photography
  • Corporate Photography
  • BOOK HERE
  • Reviews
  • Inclusion + Diversity
  • Blog + Guides
  • Photographer Education
  • Join Mailing List